Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Luis O. de La Hoz, 42 is the Senior Vice President of the Lending Team at the Intersect Fund, a non-profit micro-lender and certified CDFI based in New Brunswick, NJ that provides training, coaching and capital to low-income, minority and women-owned businesses throughout the state of New Jersey. Prior to his position at the Intersect Fund, De La Hoz moved to New Jersey to launch a tax preparation and financial services firm. Before migrating to the United States from his native Colombia in the early 2000s, De la Hoz was involved in the hospitality industry. In 2010, he was appointed Chair of the Central New Jersey Small Business Council of the Middlesex County Regional Chamber of Commerce to address the needs of Hispanic business owners in the region.

De la Hoz is also a member of BNI International Hawks Chapter, a group of professionals working together to build business and referrals, where he won the Notable Networker Award in 2011 and 2012 in recognition of outstanding team performance, referrals, visitors and closed business, and the Notable Networker Award in 2010 .  He is also a social media expert and passionate blogger, and has been is the Chair of LATISM13 Business Track and was part of the Speaker Panel at The Latino Entrepreneur Toolbox in LATISM12. He also writes and manages his own blog Latino Small Business Owners where he provides useful information in English and Spanish for small business owners and entrepreneurs.

He is a resident of Edison, NJ, where he lives with his wife Marcela and His Daughter Mariana.

Aprendizajes

• Como empezo su camino como empresario en Colombia
• Como emigro a EU sin nada logrando ahorrar haciendo varios trabajos
• Como empezo su camino empresarial en EU
• El 60% de los empresarios Hispanos prefieren aprender en espanol y existe una gran necesidad para este tipo de servicios
• Como utilizo las organizaciones sin fines de lucro, networking y social media para lograr el exito
• Porque la capacidad de ahorro es mas alta cuando uno tiene un negocio que cuando uno es empleado
• Porque los Hispanos abrimos mas negocios que cualquier grupo etnico en EU
• El perfil de los duenos de negocios Hispanos
• “Nos han quitado tantas cosas que nos han quitado hasta el miedo”
• Como empezo la Feria de Negocios Hispanos
• La gran oportunidad que tienen los negocios Hispanos para aprender a usar social media para crecer su negocio y para atraer clientes del mercado general
• Las tres etapas del networking de negocios exitoso y como estos principios aplican a social media
•  La importancia de crear una marca personal para los negocios

Recursos y Links

• Video
• Feria de Negocios Hispano
• Blog
• Ramon De Leon
• Twitter
• Word Card Mobile app
• Intersect Fund

Muchas gracias por escucharnos ! Si disfrutaste el episodio te voy a agradecer mucho si te subscribes en  iTunes  o Stitcher y nos dejas un rating y un review. Esto nos ayuda a llegarle  y a ayudarle a mas Latinos y Latinas.