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Fernando Labastida is a prominent Latino business blogger and the founder of Latin IT Marketing, a blog and consultancy providing marketing services for Latin American software development firms wanting to enter the U.S. market. He speaks and teaches marketing in both Spanish and English at places such as the Economic Business Growth Business Incubator in Austin, TX, the SXSW Latinos in Tech program in Austin, TX, the Congreso Internacional Emprendor in El Salvador, Product Camp and the Rise Multicultural Series, among others. He was a moderator on a panel about Startups in Mexico at South by Southwest Interactive, and he gave a virtual presentation about Content Marketing for the Lander Academy.
He organized the first Latin American track for the South by Southwest Interactive Conference, co-organized the debut of the Americas IT Forum in Austin, and he’s the founder of the Austin Content Marketing Meetup. He was a guest columnist for Nearshore Americas, the Austin chapter of the American Marketing Association, and currently writes at Emprende.us.
What you’ll learn
- Fernando’s American dream and his path to pursue it
- How he started his business and attracted his first clients by blogging
- Why those who share & give away more value attract more business and establish themselves as authorities in their niche.
- The new mindset of success
- How to use and re-use content marketing in different formats to continue to build your business
- How organizing a conference can build your brand and attract new clients
- How Latinos are making inroads at big conferences like SXSW
- The 5 steps to successful content marketing
- Fernando’s take on the most interesting business opportunities that technology is opening up for Latino entrepreneurs
- Fernando’s business success formula: give without expecting nothing in return, be social, have a positive attitude (hay que hacer limonada) and promote your content …
Resources & Links
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